"Like many other businesses, Kitchen Warehouse had to close their physical stores but by using our service, they were able to not only survive, but thrive during the COVID era. Almost all business shifted online, and retail traffic went through the roof," said Peakhour co-founder Adam Cassar. "As the COVID pandemic spread across the globe, everyone was locked down and global internet traffic grew exponentially. As much as 60% of Kitchen Warehouse's web traffic was previously generated by bots that exist only to scrape pricing data for the benefit of competing retailers. Part of the speed improvement came from Peakhour's ability to block bot traffic. Load time is one of the signals used by Google to determine search results, and the increased speed of Kitchen Warehouse's site has led to an improvement in the company's ranking. ![]() The importance of rapid page loading is highlighted by research by Deloitte and Google that found an improvement of just 0.1s resulted in a 10% increase in spending, and 8% greater user engagement on product pages. ![]() He added "The results achieved with Peakhour directly reflect the care and attention its team took to understand our IT environment, our technical and business challenges, and our performance goals." We have an ageing e-commerce platform which never would have been able to withstand the sudden influx of traffic during the pandemic, if it wasn't for Peakhour's CDN+ solution." We give you the scoop on what's new, what's best and how to make the. "Suddenly we were seeing unprecedented monthly web traffic with pageviews in excess of six million and orders up over 150 per cent year on year. PeakHour review: Save yourself from the headaches of network troubleshooting Macworld is your best source for all things Apple. "Our online business accounts for around 50 per cent of our total revenue, and every month since COVID has been bigger than Christmas and Black Friday in previous years," said Matthews. ![]() The company tried using Cloudflare, but "While we were able to get page load times down to around six seconds, our goals were loftier," said Kitchen Warehouse technology consultant Luke Matthews.Ī switch to Peakhour's CDN+ gave immediate performance improvements.Īpproximately 85% of traffic was served directly from Peakhour's global cache, reducing page load times to three seconds and removing more than 1.5TB of traffic from Kitchen Warehouse's network.įurthermore, Peakhour blocks around 10,000 cyber-attacks each day. Kitchen Warehouse uses US-hosted NetSuite for its e-commerce site, and web page load times were approaching 10 seconds.
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